The portfolio of Tyler Walters

Identity Projects

This section of my portfolio contains identity work done for various companies. Identity work is work that pertains to the graphic identity of a company. That is: logos, business cards, letterheads, and other pieces of collateral that will serve to visually identify a company. Some of these projects also include a style manual. A style manual explains how the logo should be applied to various objects, as well as the role that typography and color play in the identity system.

Because these items serve as the visual identity of a company, it is extremely important that they be well done and consistent.